At Proximie, we take our responsibilities in relation to managing and protecting your data very seriously. This privacy notice sets out:

  • Who we are
  • The personal information we collect about you and how we use it, this applies to: Visitors to our website, and where you contact us to make an enquiry or a complaint, individual applicants as part of the recruitment process, employees and independent contractors, potential clients sourced through individual marketing campaigns and patients who have had treatment by one of our clinicians at an organisation that purchases our services.
  • Who your information might be shared with
  • How we keep it secure
  • Your rights
  • Contacting us
Who we are

When we refer to ‘we’, ‘us’ and ‘our’, we mean Proximie Ltd as the “Data Controllers”.  Our contact details are:

Proximie Ltd

The Harley Building

77 New Cavendish Street



Proximie provides augmented reality solutions to organisations. If you feel your personal data has been processed by them then you must contact them in the first instance. Proximie Ltd cannot release your personal data without the permission of our customer.

How we use your personal information

Visitors to our website, and where you contact us to make an enquiry or a complaint

When you visit our website, we use your information in line with our cookie policy as follows:

Google Analytics sets cookies to help us estimate the number of visitors to our website, and the time they spend using it. This enables us to ensure our website service is available when you want to view it, and that its content gets to you quickly. If you do not wish to accept cookies on your PC, you can disable them by adjusting the settings on your browser. However, this will affect the way our website works for you.

Our website also logs the Internet Protocol (IP) address used to connect your computer to the internet.

If you contact us to make an enquiry or complaint, we will rely on consent under article 6(1)(a) of the GDPR to process your data. If your complaint relates to any special categories, for example relating to any health information, we will rely on your explicit consent under Article 9(2)(a).

We need enough information from you to respond to your enquiry and to deal with your complaint.  We will record our calls in order to ensure we are providing you with a good service.

We retain your data for one year after our last contact with you.

Individual applicants as part of the recruitment process.

When you apply for a job with us, we will rely on your consent under article 6(1)(a) of the GDPR to process your data.  If your application includes any special categories of data, for example relating to a monitoring of our application relating to minorities, disability or any additional needs you may have, we will rely on your explicit consent under Article 9(2)(a).

We need this information to process your application, and to keep a record of the applications made.  We may keep your CV and personal contact details in order to offer you further opportunities in the future.

We hold your data for one year after the process is complete, if you are unsuccessful.

Employees and independent contractors.

If you are employed by us, we will rely on article 6(1)(b), the making or completion of a contract between us to process your personal data, and for any special category data we will rely on article 9(2)(b), employment and social security.

We need your personal data to pay you, to ensure we look after you as our member of staff, and are able to offer you any support for additional needs you may require.  We also have to comply with the differing requirements of employment law and tax law relating to your employment.

We will hold your data for seven years after you have left our employment.

Potential clients sourced through individual marketing campaigns

When you respond to our marketing campaigns, we will keep your personal contact details with your consent under article 6(1)(a) of GDPR.  We may also collect names and contact details through other suppliers who provide marketing databases.  In these cases we will always assure ourselves that we have your consent to contact you.  In compliance with the Privacy and Electronic Communication Regulations, we will always offer an ‘opt-out’ as part of these campaigns.

We need your personal data in order to offer our services to you, and we keep a database of contact details in our systems.

We hold your personal data in this respect for one year, or until you tell us you no longer wish to receive marketing contact from us, at which point we delete it.

Maintaining the Confidentiality of Your Information

We will take all necessary steps to protect your privacy and keep your data secure. We have a number of measures in place to prevent your information from being lost, stolen or used for unauthorised purposes.

Processing of data in the USA

Our service enables the effective transfer of clinical and surgical expertise in a simple, scalable and compliant fashion. Our award-winning, patented, augmented reality solution enables healthcare professionals to interact with each other across a wide variety of clinical and surgical applications, regardless of geographical location.

The data processed in the application are images and video relating to operations performed in a clinical environment.  Organisations have the ability to save the information using our product.

It is not the intention for Proximie to capture any personal data in images, unless it is clinically unavoidable. We recommend organisations do not use any identifiers to name the recorded files.

Proximie Ltd is registered in the UK and uses AWS servers hosted in the US, which are covered by the EU-US Privacy shield.

Access to Personal Information and Your Rights

Under the General Data Protection Regulation (GDPR), you have a number of rights to access the information we hold about you which should also be accurate.  Please use the contact details below if you wish to contact us.

In addition to the right of access, you now have the following rights:

  • Right to Erasure – also known as the right to be forgotten, you can ask us to delete or remove personal data if there is no justified reason for us to retain it.
  • Right to restriction of processing – you can request that we only process certain parts of your data, or only process data when we have corrected any mistakes.
  • Right to rectification – please let us know if any of your details are incorrect by contacting us using the details below.
  • Right to objection – you have the right to object to the way that we are processing your data.
  • Right to Request – a copy of the information we hold about you, data portability – this concerns the right to request that we provide a copy of your data in an easily transportable format.
  • Right to object to automated processing/profiling – you have the right to object to us using automated processing techniques, such as profiling, in order to provide services – we can confirm that we do not, at present, carry out any automated processing of your data.
  • Right to stop us – contacting you for marketing purposes or follow up on any recruitment process.
Contacting us

Should you wish to contact us about how we use your data, or have any concerns about how your information is managed by the organisation please contact us at: –

If you are still unhappy following a review by the Organisation you can then complain to the Information Commissioners Office (ICO) via their website or in writing to:

Information Commissioner’s Office
Wycliffe House
Water Lane

Last updated: April 1, 2019

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